The data are uploaded and recognised by RecogInk then handled to the IT System in use by the client.

Using one simple, digital yet traditional tool, the data collected generate several type of administrative, logistics, commercial input and output.

The return on investments is given by a simple fact: the cost of an admin resource, totally focused on the data entry of forms filled in by 30 colleagues, is equal i.e. to the cost of 30 RecogInk Licenses for those same sales reps or mktg researcher colleagues. While the admin resource can be refocused on more productive activities, 30 licences of RecogInk will save most of data entry costs already from the second year, improving effectiveness and quality of data.